For personal injury firms

Personal injury leads.
One firm per lead.
Pay only for what you take.

A consumer with a real injury matter fills out a sealed intake. We verify the state, the vertical, the urgency, and the bar-rule constraints, then route it to one firm with a brief exclusivity window. Not five firms. Not after the bigger ad budgets got there first.

Apply to joinSee a sample lead
State-licensed and bar-verified firms only. TCPA-compliant intake. 48-hour replacement guarantee on every lead that does not connect. 50 states.
Sample lead · pre-unlock viewUrgent · 4h left
Slip-and-fall, retail premises.
Houston, TX · accident 6 days ago · seeking representation

Injury type
Knee fracture, ER visit
Liability signal
Wet floor, no warning sign
Insurance status
Already contacted by adjuster
Bar-rule check
TX consumer-initiated ✓
TCPA consent
On-page, timestamped ✓
Witness on scene
Yes, security footage requested

Unlock cost
$185· 1 lead credit
Exclusivity
5-minute window
Masked Twilio number. Real number revealed at unlock.
01 / What's broken

The PI lead market
punishes the firms that show up.

Shared leads, slow networks, and TCPA traps mean the firm that calls fastest ends up paying the most and converting the least. We rebuilt the routing layer to flip that math.

Shared leads sold to four other firms.

4LegalLeads, LegalMatch, and the rest sell the same name and number to five firms at once. By the time your intake lead calls, the consumer has already been called four times and hates the sound of "are you the one who was in the accident?"

TCPA traps and state-bar minefields.

Florida has a 30-day waiting period after an accident. Texas requires consumer-initiated intake under the barratry rule. New York mandates an Attorney Advertising label on every lead-source page. Most lead sellers leave the firm holding the bag.

Lead networks that don't tell you what you're buying.

You see a name, a phone, a vertical. You don't see the injury type, the insurance status, or whether the consumer has already retained counsel. You unlock blind, then find out the case is unsignable.

02 / How it works

Real intakes, routed once.
Five-minute exclusivity. No shared blasts.

Step 01

Declare your states and verticals.

Auto, slip-and-fall, premises, medical, mass tort. The states where you carry an active bar license. We never route a lead into a state where you can't practice.

Step 02

Pre-screened intakes hit your portal.

Every consumer fills out a sealed intake on our site. We verify state, injury type, urgency, TCPA consent, and per-state compliance gates before a lead is offered to anyone. You see the full case detail before deciding to unlock.

Step 03

Unlock one at a time. Five-minute window.

One firm. One lead. Five-minute exclusivity to make first contact. If the lead doesn't pick up or the case isn't a fit, we replace it within 48 hours. You only pay for the leads you actually take.

1:1
Lead routing. One firm per lead. Never shared.
5 min
Exclusivity window from intake to first call.
50
States covered, with per-state compliance gates.
48 hr
Replacement guarantee on any lead that doesn't connect.
03 / What's different

Same market.
Different math.

Capability
last10legal
LegalMatch
4LegalLeads
Walker / 1-800-Law-Firm
Lead exclusivity
One firm, 5-min window
·Up to 5 firms see each lead
·Up to 5 firms (shared)
·Co-counseling carve-out
Pricing model
Pay per lead unlocked
Subscription + per-lead
Pay per shared lead
·Referral fee split
Bar-rule compliance
State-by-state, baked in
·Firm's responsibility
·Firm's responsibility
Partial (Spanish-market focus)
Pre-unlock detail
Full case payload visible
·Name + practice area only
·Name + practice area only
Live transfer only
Replacement guarantee
48-hour, no questions
Limited dispute window
Case-by-case
Live-transfer reroute
Monthly minimums
None. Pay-as-you-go.
·Subscription required
None
·Contract required
AI-draft consumer intake
Native Path A funnel
·Not offered
·Not offered
·Not offered

Comparison reflects publicly available materials as of May 2026. Competitors evolve; claims about their offerings change. We update this page when they do.

04 / Pricing

Pay per lead.
Not per month. Not per click.

Credit packs scale to your case mix. Per-lead cost averages $120-$220 for auto and slip-and-fall, $300-$500 for medical and mass tort tiers. Discount steps in at each pack size.

Starter
$1,250
10 leads · $125 / lead avg
Best for: Solos and 2-attorney firms
  • 10 PI lead credits, no expiry
  • Standard 5-min exclusivity
  • 48-hour replacement guarantee
  • Email + SMS lead alerts
Apply with Starter
Most chosen
Practice
$4,500
50 leads · $90 / lead avg
Best for: Established PI firms scaling intake
  • 50 PI lead credits, no expiry
  • Priority 5-min exclusivity
  • 48-hour replacement guarantee
  • Slack + webhook lead alerts
  • Saved filter presets
  • Multi-attorney portal access
Apply with Practice
Volume
$16,000
200 leads · $80 / lead avg
Best for: Multi-state PI firms and TV-ad shops
  • 200 PI lead credits, no expiry
  • Priority 5-min exclusivity
  • 48-hour replacement guarantee
  • Custom routing rules (zip, severity, insurance status)
  • Dedicated success manager
  • Mass tort cohort add-on available
Apply with Volume

Per-lead pricing varies by vertical and state. Medical malpractice and mass-tort cohorts price separately due to longer screening cycles. Volume customers receive a personalized quote.

05 / Questions partners ask

The hard
questions,
answered.

How do you handle state bar advertising rules?+

Per-state compliance is enforced before a lead is routed. Florida's 30-day post-accident waiting period, Texas consumer-initiated barratry checks, New York attorney advertising labels, Louisiana and Nevada pre-approval workflows, and workers comp intermediary rules in the 14 affected states are all built in. We don't route a lead into your inbox unless your state's gates have cleared.

What does "one firm per lead" actually mean?+

When an intake matches your declared profile, you have a 5-minute exclusivity window to accept or decline. If you accept, the lead is yours alone and never shown to another firm. If you decline or the window expires, the next-best-matched firm sees it. Consumers are never multi-sold.

What's in the pre-unlock view?+

Injury type, accident date, state and county, insurance status, severity indicators, witness presence, prior representation status, TCPA consent timestamp, and any state-specific compliance flags. You see enough to decide before spending a credit. Personal contact details are revealed only at unlock.

What if a lead doesn't pick up the phone?+

Replacement within 48 hours, no questions asked. Same with leads that turn out to have already retained counsel, or where the matter falls outside what you were told it was.

Do I need to be bar-licensed in every state I want leads from?+

Yes. We verify your bar number with the licensing authority in every state you declare. Lapsed or unverified licenses pause routing in that state. You can add states as you expand.

How does this compare to Google LSA or PPC?+

LSA gives you a 'Google Screened' badge and charges per call, but routes the same call to multiple firms and depends entirely on a paid auction. PPC gets you visibility at $50-$200 per click with no qualification. Last10Legal screens the intake before you ever see it, and you only pay for the lead you take.

Can I route by zip code, severity, or insurance status?+

Yes, on the Practice and Volume tiers. Custom routing rules are a portal toggle. Starter tier accepts the state-and-vertical match by default.

What about mass tort cohorts?+

Mass tort leads route through a separate cohort engine that matches exposure window, jurisdiction, and current MDL status. Roundup, Camp Lejeune, PFAS, AFFF, hair relaxer, talc, Paraquat, 3M earplugs, Zantac, NEC formula, and social media harm are live cohorts. Pricing is per-tort.

Pre-screened PI leads.
Routed to one firm.
Pay only for what you take.

Apply to join takes about 6 minutes. Bar verification runs while you finish. Starter credits available to first-time partners.

Apply to join
State-licensed firms only. TCPA-compliant intake. 48-hour replacement on every lead.